Customer Journeys

PROJECT overview

Details: This project was intended to showcase, for the sales department, the different journeys a customer would travel to obtain the company’s many products. These findings were then used to create a plan to update the content and information architecture of the company’s website.

UX Processes: Stakeholder Interviews, User Personas, Stakeholder Maps, Journey Maps, Information Architecture

TOOLS used

Smaply, Slickplan, Angular, Photoshop, Illustrator, Excel

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