dani edler

USER EXPERIENCE designer

Creating immersive and beautiful experiences for all users.

PORTFOLIO

ClearanceJobs Mobile App

TechCareerPaths

ClearanceJobs Gamification

ClearanceJobs Calendar Integration

ClearanceJobs Video Job Posts

ClearanceJobs ‘Click to Bricks’ w/ Mobile App

eFC New Career Site

The Adventures of Dice Man!

A.Y. McDonald

Customer Journeys

Danielle Waage Photography

Kuder Navigator and Journey (College and Career Planning System)

UX Lab

John Deere SprayStar Simulator

Snickers Spring Critters

M&Ms Easter

M&Ms Christmas Full-Page

Snickers Topper

STRATEGICALLY creative

USER RESEARCH

Client discovery, information architecture, user research, user persona creation and journey maps. User research is conducted to find commonalities across target personas in order to meet each user’s needs and goals.

CREATIVE PROCESS

Wireframes, content creation and high-fidelity prototypes. Wireframes are created to show the user flow within a site or application without defining too much of the design up front. Once the client is on board with flow and content, high-fidelity responsive prototypes are built, showing all design elements and micro-interactions.

DEVELOPMENT

HTML, CSS, jQuery, javascript and responsive breakpoints. Taking user research and the creative process and tying everything together through code. A big-picture approach to building is key to a successful finished product; the web is always changing and so are the needs of users.

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who AM I?

An experienced User Experience Design Lead with a demonstrated history of working in education, career, financial, and industrial industries. Skilled in all facets of User Experience, UI and Mobile Design, HTML, CSS, Adobe Creative Suite and UX software such as Axure, Sketch and InVision. Over 20 years of professional design and interaction experience in many different phases of the creative process, designing digital solutions for small community clients as well as large national clients.

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907 Parallax Theme ~
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GLOBAL REACH

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ONLINE PRESENCE

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USER FOLLOWERS

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BLOG SUBSCRIBERS

skills & SOFTWARE

USER EXPERIENCE DESIGN

Designing and developing with the user in mind at all times.

WIREFRAMES

Whether designed in a program or with pencil and paper, wireframes are the first vision of structure.

INTUITIVE SEO

What good is a great website if you users can’t find it? Well-thought-out, rich content is key to boosting search engine rankings.

COMPETITIVE ANALYSIS

What is working and what isn’t for the client’s competitors?

RESPONSIVE DESIGN

Mobile-first or desktop thinking, it all depends on the users. Either way, the site must always be imagined to work beautifully on all devices.

USABILITY TESTING

The client thinks the site is great, but what about their target users? Asking them is the best way to find out if the site does its job.

INFORMATION ARCHITECTURE

A simple and easy-to-follow navigation structure is key to getting users from point A to their goal.

FRONT-END DEVELOPMENT

HTML, CSS and client-side interactions; tying everything together through code.

GOOGLE ANALYTICS

How do users get to the site? What are they searching for? Do they leave before they reach their goals? What parts of the site are hindering users?

HTML 0%
jQuery0%
User Experience0%
CSS30%
Adobe Creative Suite0%
Responsive Design0%

OUR GREAT TEAM

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Matt Connors
Lead Dev
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Christy Walkins
CSS Guru
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Brent Matthews
Project Cordinator
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Trisha Johnson
Design Expert
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GOOD words

``There is not enough room here to describe Dani's incredible ability to listen to business requirements for a project and then magically create something better than you can expect. Dani is intellectually curious, has a great business sense and can translate that to incredible designs and UX. She is great at teasing out ambiguous concepts, apply rationality to them and create something useful and fantastic. I love working with Dani on the hardest and craziest ideas because she is also fun!``0
David Chao
VP of Business Development and Partnerships |DHI Group, Inc.|
``Dani: I have to remind myself that I have more tenure at DHI than you do. You are a perfect fit for skunkworks. You are such an amazing professional and love how you just say what is on your mind. I am so excited that you joined us and I look forward to working together with you. I am blown away by your talent!``0
David Chao
VP of Business Development and Partnerships |DHI Group, Inc.| - May 24, 2019
“Dani has provided design support for my web store development team. She is creative, communicates effectively and can be counted upon to deliver design assets on or before the scheduled delivery date. She works with my developers troubleshooting problems and always provides acceptable solutions. I would recommend Dani without any reservations. I enjoy working with her.” BillBrighton
Bill Brighton
Systems Manager |CDS Global|
“Dani was our web designer for our eCommerce site launch and was such a pleasure to work with. She has a terrific eye for design and functionality, is super patient and a great communicator. I highly recommend her work.” LisaRadler
Lisa Radler
Consumer Marketing Director |Future US|
“Dani is a highly creative and dependable designer. She created fantastic assets for the Disney company including original e-mails, flash ``flipbooks`` and full-page print ads. These were all high-profile projects with strict deadlines and a very specific target look and feel. Dani was able to meet all requirements easily and with a very good attitude. I would not hesitate to work with her again.” albin
John Albin
Marketing Manager-Digital and Print |Disney Publishing Worldwide|
“I worked with Dani on a project to improve Aviva's (now Athene USA's) customer and agent web portals. She remained flexible with the project team even when there were tight timelines and constant changes. Her ability to grasp new concepts and expand upon them made her an ideal colleague in a fast-paced work environment. I would gladly work with Dani in the future if given the option!” KevinKrefting
Kevin Krefting
Project Manager |Aviva USA|
“Dani played an integral part in developing new customer and agent portals while a member of my team at Aviva. She offered many creative solutions that greatly improved the experience of our customers while managing multiple projects in a fast-paced ever changing environment. Dani possessed a unique combination of technical skills and creative ability that made her a valuable member of the team.” JonathanMontaps
Jonathan Montpas
Digital Marketing Manager |Aviva USA|
“Dani has excellent web coding skills. She delivered several projects at Aviva including rapidly building sites to support Marketing initiatives such as new product rollouts, customer campaigns, and agent engagement initiatives. In many cases, she dramatically improved the quality of our web code while speeding up our sites.She also has excellent design skills with an eye towards engaging and effective user experiences.” TedCates
Ted Cates
Director-Digital Marketing and Customer Experience |Aviva USA|
“Dani brought high-quality coding skills and a well-versed web background to the team. She had great ideas on how to improve the usability and user experience of our digital properties. In her role, she helped execute those changes quickly and efficiently. Through iterations of improvements, she helped bring the web presence to a higher standard. I appreciated being able to rely on Dani to make things happen!” JanieBorror
Janie Borror
Consumer Marketing Manager |Aviva USA|
“Dani was forward-thinking in her design approach and helped me to think beyond my initial imaginings. She kept the larger vision in mind, while effectively attending to accuracy and clarity in the details. Dani's dedication to our projects ensured that it was completed and implemented. My working experience with Dani was very positive, and she comes with my highest recommendation. I hope that you are able to find a way to put her dedication, commitment, knowledge, and skills to good use. Feel free to contact me if I can be of any further assistance.” KyleHamer
Kyle Hamer
CEO, |Phase 2 Marketing, Seven Flags|
“Dani is one of the best designers I have had the pleasure to work with. She has the uncanny ability to listen to people describe what they are looking for and create a design far better than they expected.

She is thoughtful, is willing to invest the time necessary to create good design and understands the user experience and marketing aspect of her work as well.” BobSorensen

Bob Sorensen
President |SevenVerbs|
“I had the privilege of working with Dani while at SevenVerbs - a website development and design company. As our design director, Dani met client needs in design and development, consistently produced quality work, and was a pleasure to work with throughout the process. She is a shining star in her field, and I am fortunate to have had the opportunity to work with her in this capacity.” ClairWilliams
Clair Williams, M.A.
Web Business Development and Project Manager |SevenVerbs|
“Dani and I worked on several projects together; she is a professional who goes above and beyond to produce results. She has a creative ability for both designing and thinking outside the box. She invests the time to create quality work and is very aware of the user experience aspect of her designs. Dani is very easy to work with. It was a pleasure working with her.” KabaKayembe
Apollinaire Kabasele Kayembe, PMI-ACP,PSM,PSPO,CSM
Project Manager |Kuder|
“Dani was a pleasure to work with. She is a talented front-end developer and a passionate UX/UI designer. Each decision she makes is driven by the goal of creating the best possible user experience, and her work proves that. I was always able to ask Dani for guidance and assistance when it was needed.” EthanHartman
Ethan Hartman
Senior Consultant-User Experience |Sogeti (Kuder)|

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